Velox Gold: Building a Seamless and Scalable Digital Gold Investment App – A Comprehensive Case Study by Pratik Dixit

πŸ§‘ Client Overview

The client is a well-established jewelry business owner with over 21 years of experience in the industry. Having built a strong reputation for trust and quality in the offline market, the client wanted to expand into the digital space by offering digital gold investment solutions. Their vision was to blend tradition with technologyβ€”making gold investment more accessible, transparent, and convenient for modern users, especially younger, tech-savvy investors.

🎯 Project Objective

The primary objective was to build a cross-platform mobile application that enables users to:

  • Invest in 24K digital gold starting with minimal amounts.
  • Track real-time gold prices.
  • Conduct seamless transactions with digital wallets or UPI.
  • Access transaction history and gold portfolio in a secure, intuitive interface.

The app also needed to comply with all financial and security regulations, while providing a modern, frictionless user experience.

πŸ’‘ Solution: Key Features & Modules

To meet the client’s objectives, I designed and developed a robust, scalable cross-platform app with the following core features:

Key Features:

  • πŸ”’ Secure Onboarding & KYC: Integrated e-KYC for hassle-free user registration.
  • πŸ“ˆ Live Gold Rates: Real-time updates on gold prices from verified market APIs.
  • πŸ’° Buy/Sell Digital Gold: Users can purchase or sell gold instantly with just a few taps.
  • πŸ“Š Gold Portfolio Dashboard: Users can view current holdings, market value, and performance trends.
  • πŸ’³ Seamless Payments: UPI, credit/debit cards, and popular wallets integrated for easy transactions.
  • 🧾 Transaction History & Invoices: Transparent records with downloadable receipts.
  • πŸ”” Smart Notifications: Price alerts, investment tips, and personalized updates.

Admin Features:

  • πŸ§‘β€πŸ’» User Management
  • πŸ“¦ Order Management
  • πŸ“Š Sales & Revenue Reports
  • πŸ” Security & Compliance Controls

πŸ› οΈ Technologies Used

To ensure a seamless, responsive, and scalable application, the following tech stack was used:

  • Frontend: React Native (for cross-platform support on Android & iOS)
  • Backend: PHP, Node.js with Express.js
  • Database: MySqli
  • Authentication: Custom + OTP
  • Payment Gateway: PhonePe UPI integrations
  • Hosting: VPS
  • API Integration: Gold price APIs, KYC verification, WhatsApp Business APIs

The app also needed to comply with all financial and security regulations, while providing a modern, frictionless user experience.

πŸ“Š Results & Impact

The app launched successfully and quickly gained traction in the market. Key outcomes include:

  • πŸš€ 1,000+ Active Users within the first 100 days of launch
  • πŸ’Έ β‚Ή10+ Lakhs in Revenue generated through digital gold transactions
  • ⏱️ 50% User Retention Rate within the first month
  • πŸ† Positioned as one of the emerging apps in the niche digital gold space

πŸ‘¨β€πŸ’» My Role

I was the sole creator and builder of Velox Gold β€” from idea to launch. Every line of code, every feature, and every integration was developed by me without the involvement of any external developers, designers, or agencies.

  • Market research and business model design
  • UI/UX development using React Native
  • Full backend architecture and data modeling
  • API integrations for payments, messaging, and gold pricing
  • Deployment, testing, and post-launch optimization
  • Performance monitoring and user onboarding

This project showcases my full-stack capabilities and entrepreneurial drive to build a complete fintech solution independently.